Procter & Gamble is in uncertain situation on macro basis.
On long term basis price is trading between 10-year and 5-year means. Price close to macro means is actually an outlier, an indication of uncertainty of major market participants and investors regarding the stock.
On short term basis price is currently on downward risk, as it trades below the 1st standard deviation form 1-year mean @ 75.3 - indicating a downtrend on yearly basis.