Britannia Industries - The Cookie can crumble

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The CEO of the company was featured in an Indian Business magazine, in a very laudatory article. It is a widely held belief that such articles herald the beginning of the decline in the company's business, portended by stock price.

Britannia Industries stock has been a laggard in the massive rally in the last 2-3 months. In fact, it broke down below the resistance and is currently trading in another box, which overlaps the previous box.

It is also trading below its flat-ish 30 WMA.

As an when the winter comes to the stock markets, this stock is likely to crumble. Mark it out as a short candidate.

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