Will they name JCPenney JCPenny?

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J. C. Penney Company, Inc. is an American department store chain with 865 locations. It is a micro-cap @187million.


This upcoming earnings, this companies fate will be decided as the street awaits details of long-term plan.


If the stock remains below $1 for a period of 30 consecutive business days, they will face delisting from the NYSE market.


JCP August 0.50 straddle is priced for a move of 30% into the expected release of quarterly results before the bell on August 15th.


Analyst note:
B. Riley FBR lowers their JCP target to $0.60 from $1.30 as they believe that amid traffic/discounting pressure that has been impacting retail in general, there is downside risk to estimates.
Note
CEO says: "Change is coming", as they will begin to sell used clothing.

Will have to keep on watchlist.
Note
They will not...!

The bulls have one the battle. And we have reached $1.

JCP has new plans on a specific retail, and CEO are buying back shares.

I sold my positions today, P&L: 55%+
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