No.

It's not worth this much. I would maybe consider buying under $70, as it is it's a dreadful stab in the dark.
You'd be buying the brand. The financials are genuinely abysmal. It's a f***ing travesty.
They're sinking the company. It has generated nothing but debt. For what?
At this point I'm not sure they'll be there in 10 years.

Just do your own analysis. I believe the stock split was a mistake. People don't realize they're buying two things: hope, and debt.
Oh, yeah: abysmal dividends too. Not sure what people see in this. I like the company, I don't like their book.