Right now is a consolidation phase. I wouldn't buy any options right now until a direction is confirmed. It could be a few weeks before CELH breaks out of the current pennant. Given the current volume and MACD action, it is more than likely going to trend a little lower before making an attempt to breakout. Breaking out of the current trend could signal a test of the BBand of $75. Falling out of the pennant could mark a test of long term support around $60.