When I look at analytics, I see a pattern how companies/businesses are doing each year & how they make profit from the work that they’ve done in years past. Some can ruin businesses, some can’t ruin businesses. It depends on the companies goal’s every year & what workers/employees are trying to accomplish with their jobs. I think analytics can work in some ways where they track how many people go to sporting events/parties/shows & how much time they spend on social media websites. My prediction is that the companies can improve from year to year but it kinda really depends on a few things: salary & payout.