ChartEnvy

HSY - Long term opportunity

Long
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BATS:HSY   The Hershey Company
I tend to focus on technical plays. I like Hershey here, but more so for fundamental reasons.

Management's recent earnings forecast is solid; management also tends to be conservative in estimates.

The company certainly faces headwinds that shouldn't be ignored - continued inflation, the attention weight loss drugs are getting, and cocoa prices are at multi-decade highs.

Current PE is 19.64 while the historical PE ratio over the last five years is 24.75. That's 26% above where it currently stands. There may be some further downside, but I think ultimately much of the risk is priced into the stock.

HSY pays a dividend, but I don't see the yield at 2.6% as very material.

Alas, even on long-term buys, I focus on technical indicators to support the timing of entry. In this case, we have a stock at a 24-month low sitting at strong support. The MACD is showing positive divergence, as well.

I plan to play this by writing aggressive near the money puts in the volume shelf. Should I take ownership, I'll write covered calls.

Not a recommendation.
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