Why the crowd loses and believers win: positioning > analyzing

came across this while looking at this for a family friend who has worked at Kroger for 20 years and now has a massive amount of Kroger stock

While looking up the employee program I found this message board on the Kroger forums

Someone was looking to get into the employee stock program and the only responses were how absolutely dumb the person was for trying to go long

those ppl felt justified because Kroger had gone pretty much down only for 5 years. Turns out that was the literal best time to buy and kroger has gone basically up only from that point.

just interesting to see how easy it is for the right analysis leads to wrong conclusions.

At the end of the day the only way to really make it is to build a position and then believe.