New month, New missions. After peaking at an amazing R1.20, Purple group has fallen back down below The R1 mark and closed the week of at 93c. Looking back from June until now, we see the gradual increase of share price and that large fluctuations are no stranger to this particular stock. So the dip from R1.20 to 93c(-22.5%) shouldn’t be a concern right now. We can start getting worried if we go back below the 80c mark. Not “jump ship now” worried though. At this point Purple Group seems like the sleeping Lion with amazing potential. If they can continue their innovation in terms of easy equities and hopefully manage to be on par with their international competition, the sky is the limit for this stock. For now though, we continue to hold.