behindthebid

Amazon Partnership Changes the Game for Realogy $RLGY

Long
NYSE:RLGY   None
This is one BEAT-UP chart

Today announced TurnKey co-branding deal with Amazon, whereby customers go to amazom.com/turnkey and get set up with a Realogy agent, and if they buy a home they get $1000-$5000 worth of stuff on Amazon.

Certainly this will bring them a lot of new exposure, free marketing, and will take share away from Zillow $Z and Redfin $RDFN.

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