Pure Storage Teams With Microsoft, Nvidia To Push AI Cloud

Pure Storage PSTG is doubling down on AI with a fresh set of upgrades to its Enterprise Data Cloud platform and it's teaming up with some of the biggest names in tech to do it.

One of the headline moves is a deeper tie-in with Microsoft's MSFT Azure. For companies still struggling to move their data-heavy VMware workloads into the cloud, Pure says its new integration should make the process smoother and open the door to tapping Azure's latest AI and analytics tools.

On the AI side, Pure is also linking arms with Nvidia NVDA. By tying its Key Value Accelerator to Nvidia's Dynamo, it's promising faster, lower-latency inference workloads right out of the box a big selling point for enterprises racing to squeeze more out of their GPU-heavy AI systems.

The company also introduced an AI Copilot to help IT teams quickly spot and fix issues, and it rolled out new security partnerships with CrowdStrike CRWD, Superna, and Veeam to better protect mission-critical data.Pure wants to be at the center of how enterprises move, protect, and run data in the AI era.